GEORGETOWN — Daniel Vasquez first learned to make custom frames while framing his wife’s artwork.
“I started because my wife used to paint,” Vasquez said. “I thought maybe I would start framing her things.”
What started out as a hobby for his family soon turned into a business as friends and family began requesting his help with their own pieces. Vasquez opened Custom Frames by Daniel just off the Square in Georgetown in 1979 and has remained in the same location for the past 32 years.
The business offers custom framing with wood or metal frames with custom matting in a variety of shapes for items ranging from canvases, needlepoint, shadow boxes, art and photography. The shop also stretches canvases.
“The people, like in any business, are what makes it,” Vasquez said. “If they get to trust you, you get return customers. It’s very important that you have that—and, of course, customer satisfaction—but trust is very important in business.”
Vasquez said he also repairs broken frames and replaces broken glass without replacing the entire frame.
“Usually, when you go to a frame place, they say you need the whole brand new thing,” Vasquez’s son, Danny, said. “We try to offer that … because sometimes they can’t afford a whole new frame, they just need a little patch-up work.”
Vasquez said the customers are his priority, and he tries to offer his services to fit any need or budget.
“You try to work with people to help them out, not just try to sell them a frame or some fancy whatever,” Vasquez said.
Vasquez and Danny do all of the work in-house. Some custom frame jobs can be completed in a few days, while some larger jobs could take a couple of weeks, Vasquez said, adding that it often depends on if he has the right materials in house.
Vasquez said his customers come from Georgetown and the surrounding area, and some of his bigger clients include Southwestern University and The University of Texas.
“We have a lot of repeat customers because it’s a father-son family business that’s been here many years,” Danny said.
Over the years, the business has evolved to include other services. In 1997, Danny started Video/Audio Duplication & Transfers as a subsidiary of his father’s business.
“I started doing video work for friends, and it just branched off into a big business,” Danny said.
Along with transferring video from VHS and most other video sources, including C-VHS, 8 mm video and Super 8 mm video, to DVD and Blu-ray, Danny also transfers audio files from cell phones or voice recordings to CDs.
“[A lot of times people] haven’t seen the footage in a long time because a lot of its on 8 mm film or a VHS tape, and they kind of forgot what they filmed. Then to see it on DVD with vivid colors, it’s nice for them to see that,” Danny said. “That’s the enjoyment I get out of it—transferring memories that will last on a DVD.”
Custom Frames by Daniel
810 Main St., Georgetown
Video/Audio Duplication & Transfers