When it comes to special or important needs like altering a wedding dress or branding and growing a business, it’s nice to have a friendly, reliable face to count on, Bell Embroidery owner Jeremy Gambell said.
For Bell Embroidery in Georgetown, the staff and owners have been bringing in new and repeat customers for 20 years. The family-run business can meet almost any clothing-related need, including embroidering shirts and hats, altering dresses and renting ascot tuxedos. But at the end of the day, it’s all about the customers for the husband-and-wife team of Linda and Jeremy Gambell, he said.
“The people are definitely what we enjoy the most here,” Jeremy said. “We’ve been around for so long and most people know us—it’s the repeat customers we really enjoy.”
Linda, who earned a fashion design degree from Syracuse University, started what would become Bell Embroidery in 1988 as an alterations and cleaning business. Jeremy joined the business soon after it opened because he was tired of “the corporate world” and wanted to be his own boss.
Using the last four letters of their last name, the couple named the shop Bell Embroidery.
In 1991, the store moved to its current location at 3803A Williams Drive. The Gambells continued to grow the business, buying a laundry and dry-cleaning plant in Pflugerville and adding bigger and better embroidery machines.
However, the Gambells made a decision to stay true to their vision and not grow beyond their means. The Gambells are involved in almost every aspect of the business and their daughter, Demeree Jackson, is in charge of embroidering.
“We haven’t mushroomed out,” Jeremy said. “We’ve tried to keep it more family-oriented.”
Linda said it made sense for Bell Embroidery to offer a wide variety of clothing-related services since they often feed into each other. For instance, when picking up a wedding tuxedo, a bride might realize she can have her wedding dress altered, cleaned and preserved. Meanwhile, the groom learns he could have specially embroidered, personalized shirts made for the groomsmen as gifts at the same place.
“When we started, we decided not to put all of our eggs in one basket,” she said. “And I think the customers appreciate that.”
3803A Williams Drive, Georgetown