Eanes ISD debuts school bus ads

The district rolled out five buses March 10 sporting large advertisements on the sides during an unveiling ceremony at the EISD bus barn.

The district estimates the plan could bring in $60,000 the first year—or approximately one teaching position, said Superintendent Nola Wellman.

"I think over time, we're looking at three or more positions with it—about $200,000 a year—which is really worthwhile," she said.

Wellman said Director of Transportation Tim Wysong suggested the plan about a year ago, but the school board passed on the idea. The board reconsidered once the district's $6.3 million shortfall became apparent.

So far, the community response has been positive, Wellman said, with five businesses involved, including Chick-fil-A, Bee Caves Dermatology, Lake Hills Montessori School and Radiant Plumbing. Austin Surgical Hospital bought five ads.

Up to three decals can be placed on a bus according to state law, Wysong said. Designated spots are on the side panel behind the rear wheels or on the vertical edge of the roof. The decals are high-quality and removable, he said.

"We're always looking for new venues for advertisement," said Sarah Casebier, vice president of Radiant Plumbing. "We thought this would be a good way to expand our advertising and be more involved in the community."