This is the time of year that if you’re not off visiting someplace or someone in another town, state or nation, friends and family are here visiting you. I recently had family in town visiting from North Texas, and we had so much fun taking advantage of the many shopping spots in Spicewood and Bee Cave.
Having not visited the area in some time, they kept saying, “When did this pop up?” and, “How long has this place been here?” Without a doubt, the retail and entertainment landscape has changed in our region and will continue to change. The challenge for these businesses, of course, is attracting enough business from locals and tourists during this time of extended drought.
We’re used to seeing tourists come in droves with the benefit of a full lake, but the last two summers have placed some businesses, both new and more established, in a less than ideal situation.
Many lake-based businesses, as seen in Joe Lanane’s story on Page 1, have a renewed sense of optimism, however, since the LCRA’s emergency water plan has prevented rice farmers downstream from draining enormous amounts of Lake Travis for agricultural use. Even new businesses are thriving with current lake levels because there is still plenty of water to enjoy. In fact, the article mentions that the most difficult aspect of the recent drought has been overcoming the negative perception that there isn’t enough water for lake recreation.
Let’s all do our part to support our local businesses. Invite more friends and family for a visit, and take them shopping at locally owned retailers, or go out to dinner at one of our wonderful lakeside restaurants.
Phyllis Campos, General Manager, email@example.com