Photo by Rachel Slade
Trendy boutique has stood the test of time
Paige’s Gypsy Butterfly, a boutique clothing store in Colleyville, has gone through several changes in its 17 years of operation.
But despite the changes, which includes relocating at least three times, owner Paige Floyd has managed to maintain the boutique’s familiar trademark: providing high-quality fashion.
“Being one of a kind has always been our motto,” Floyd said. “We always tell our customers that when they walk into our store, they’re walking into uniqueness.”
The Gypsy Butterfly, formerly known as Paige’s, was the product of Floyd and her mother deciding to open their own boutique shop in the mid-90s. So much of a business’ success depends on whether the community will accept what it has to offer, she said, but for Paige’s, timing was everything.
“When we moved here, there was nothing around,” she said. “There were no shopping centers or any kind of clothing stores. That really helped put us on the map because there was no competition.”
Floyd, a Texas Christian University marketing graduate, said she always had an eye and a flare for fashion and that running a boutique has always been her true passion.
Today the shop features distinctive jewelry and handbags, an assortment of gift items, and rack upon rack of mostly soft-hued, trendy clothing pieces with a mix of Western flair.
Fort Worth resident Shannon Mayo said she has been a fan of the store for at least six or seven years. She tries to visit the store about every other month to keep up with the latest trends.
“I love this store,” she said. “They have some of the best items for all ages. The clothes are tasteful and high quality.”
After a few years, Floyd’s mother left the business to her to manage. Now Floyd’s 16-year-old daughter is beginning to help out at the store regularly.
“It’s kind of neat because three generations of women in our family have worked in the store,” Floyd said.
Through the years, Floyd said, the changing economic climate has forced her to adapt. She’s even tried branching out into different product lines, at one point selling home décor.
But through all the changes over 17 years, she has managed to keep the store’s atmosphere the same and attracted a loyal following.
“A lot of my customers have been here since the beginning,” she said. “We’ve had to reinvent ourselves a few times, but I think the one thing people can expect from our store is that they’ll always be surprised. … We try to sell things you can’t find anywhere else around here.”
Gypsy Butterfly (Formerly Paige’s), 99 Cheek Sparger Road, 817-485-4805, facebook.com/paigesgypsybutterfly