The Rules of Engagement: Above and Beyond “Social Media 101”

In a space where new information is being created and shared constantly, it is not enough to let your brand simply exist on Facebook. Engagement is the key! How do you find the voice and tone that resonates with your fans? How do you determine what content is the most relevant - generating more likes, comments and shares? Using case studies, research and group discussions, this workshop will take Facebook 101 to the next level. We'll also take a look at how to measure success using Facebook Insights (analytics), as reflected in successful (and unsuccessful!) real-world campaigns. Presented by Ryann Malone, Wyatt Brand.