Your Brand Is As Your Brand Does

Nearly everyone knows that they need to have an attractive logo, concise mission, and online presence in order to be taken seriously in the marketplace, but what most don’t consider is the dozens of other ways their brands manifest themselves to consumers, donors, grantors, sponsors, partners, etc. This discussion is for participants looking to really sharpen their approach to their brand and to understand the implications of multiple employees (volunteers, vendors, board members) using a brand in an informed way. Take-aways include an audit of each participant’s brand along with a checklist to explore upon their return. Presented by David Wyatt, Wyatt Brand.