Matthew and Company Video Film Production Inc. | Georgetown

Matthew and Company Video Film Production Inc. | Georgetown

By Suzanne Haberman Friday, 15 January 2010

GEORGETOWN — The business of full-service media production has evolved over the past 28 years, but for Matthew and Kay Trub, one aspect remains the same: Whether shooting video on film or digitally, the mission at Matthew and Company Video Film Production Inc. has always been to help their clients prosper.

“I can say the inspiration for us has always been client-based results,” Matthew said. “Being artistic is part of who I am, but I can’t say I got into this business because of my artistic desires.”

Instead, Matthew’s route to production was marketing. He and Kay applied the 15 years of marketing experience they gained owning radio stations in Texas’ Rio Grande Valley to launch their own production company in 1982. The couple started out with just a few accounts, managing everything themselves, from design to placing advertisements, at their first location in Brownsville.

“As our agency grew and we started doing more production, what we discovered was we really loved the production part of the advertising world,” Kay said. “When we moved to Georgetown in 1994, that’s where our focus went.”

Today they operate from a discreet, unmarked house with just two additional employees, catering not only to local business, but also to companies all over the world.

Matthew and Kay’s results-oriented philosophy is evident in their creative process. Kay, the producer and writer, interviews the client to learn about their goals. She then collaborates with Matthew, the photographer and director, and their son Richard, the graphic designer, to put a marketing plan into action.

They produce an array of creative materials from billboards, TV commercials and promotional videos to direct mail campaigns, book covers and brochures. Local clients have included the Don Hewlett car dealership, Central Texas Powersports, the City of Georgetown and Silver & Stone Restaurant. Matthew and Company has also produced marketing packages for Mexican states and coastal resorts.

Careful planning has helped the couple tackle projects for government entities such as municipalities and state colleges.

When a woman in Texas owns more than 50 percent of her company’s stock—as Kay does—the business qualifies as a historically underutilized business under the state government. The designation works to the couple’s advantage, as the state refers work to them. A recent assignment has been to create a promotional video to attract new students to Texas State University.

Despite the keen focus on their clients’ needs, Matthew and Kay also find time to pursue projects of their own. After five years of preparation, they expect to begin producing their first feature film, “Ears to Hear,” in fall 2010. The couple wrote the script, guided by the theme of forgiveness told through the action-packed life of an Iraq War soldier.

“I believe it is going to be powerful, and I believe it is going be very well received,” Matthew said.