Sport Clips, Inc. | Georgetown

Sport Clips, Inc. | Georgetown

By Andrea Leptinsky Friday, 12 March 2010

GEORGETOWN — The City of Georgetown may be working toward its own long-term growth plan, but one of its biggest businesses is dealing with exponential growth now and expects 2010 to be its biggest sales year on record.

Sport Clips Inc., a sports-themed haircare franchise for men and boys, has experienced tremendous growth while headquartered in the city. Founder and Chief Executive Officer Gordon Logan first came to Georgetown in 1985 with his wife, Bettye. Twenty-five years later, they have raised a family, fostered a startup company into a national franchise and become award-winning philanthropists—all in Georgetown.

“It’s been a lot of fun,” Logan said. “I wouldn’t change a thing.”

Headquartering Sport Clips in Georgetown has been nothing but positive for the business, Logan said. Not only are newly hired employees excited to relocate to the area, but the amenities the city has to offer only makes Sport Clips’ selling points that much better.

“From a business standpoint, Georgetown’s been a plus,” Logan said. “There are some great people. It’s an amazing blend of people that come from all over and from different places, but once they get here they fit right in."

Aside from working in a positive atmosphere, Logan credited Sport Clips’ success to its unique services designed for male clientele. Each Sport Clips store is decorated in a sports theme, including locker-style workstations, memorabilia on walls and large flat-screen TVs tuned to sporting events—forgoing the typical feminine ambience offered in traditional salons.

Each salon offers a variety of services. Men can ask for the “MVP Haircut,” which includes shampoo, conditioner, haircut, steamed towel, and a neck and shoulder massage. One step down from the MVP service is the triple play haircut, which offers only a wash, cut and steamed towel. Children can also participate in these services, but under the “JV” section of the menu. These services include the junior varsity haircut, JV triple play, or JV MVP treatment, and others. But if a woman comes in wanting a haircut, a stylist will certainly oblige.

“We wanted to be the first in this market and establish ourselves as a brand, so when anyone thinks of haircuts for boys they think of Sport Clips,” said Logan of the company’s hopes when it first appeared on the market. “We started in Texas and established ourselves as a strong, local and regional chain. We wanted to expand to a national chain as rapidly as possible.”

Logan’s business practices have proven rewarding. He said Sport Clips is on track to reach 1,000 stores nationwide within the next three years. And as it grows, the franchise has no plans to move off Briarwood Drive. This location, partnered with Georgetown’s reputation as a quality city, has provided Sport Clips with an alluring business situation for potential co-workers.

“When our franchisees come in or people who are thinking about becoming a franchisee [come in], they always comment that they’re happy to see we aren’t some big glass-and-steel skyscraper building somewhere, but we’re in a very casual, relaxed neighborly kind of place,” he said. “We own the lot next door for future expansions as well. We’re here for the duration.”