General Manager’s Note — October 2008
General Manager’s Note — October 2008
Written by Matt Painter Friday, 10 October 2008
Throughout high school and college I worked for a local electrical contractor.
I spent a lot of time with “old guys” whose radio stations didn’t seem to include anything on the FM side of the dial. “I’ll never listen to that stuff,” I remember thinking. Today I have a vehicle with a CD player, satellite radio and an input for my iPod, and if you turned the key on right now the display would show — you guessed it — an AM radio station. I guess I’m the old guy.
I don’t agree with everything the talk radio folks throw out, but they always make me think. Recently, Rush Limbaugh made an observation that really struck a chord with me. He made the point that, generally speaking, American media outlets were the only businesses that did not set customer service as their top priority. He contended that people are hungry for accurate, unbiased information, yet the mainstream media seem to be marching to the beat of their own drum (and ignoring the market in the process). Many retail businesses live by the mantra that the customer is always right. Limbaugh argued that many media outlets have strayed from this mindset and are paying the price.
Agree or disagree, it’s definitely thought-provoking. At Community Impact Newspaper, we strive to provide relevant, useful and unbiased information. On Nov. 14, we will launch our sixth newspaper and introduce our “hyper-local” focus to Central Austin. This new publication will add approximately 78,000 addresses and bring our total monthly distribution to almost 400,000 newspapers. In an age of declining print newspapers, we are excited about our continued growth and community support.
Matt Painter
mpainter@impactnews.com
0 Comments 
